Shift from the WIIFM to the WIIFT
Many of us are familiar with looking for the WIIFM, or “What’s in it for me?”...
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Tag: ask don’t assume
Stop Guessing What People Want and Ask Them
Although people tend to make many types of assumptions, one of the most common assumptions I...
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Welcome!
I’m David Franklin and I’ve been a coach, consultant, trainer, and speaker for 30 years. I work with mid- to executive-level leaders who are passionate about growing their people and their organizations.
